Integrated Marketing Strategy and Public Affairs
for Critical Business Initiatives
We Help Companies Achieve their Most Important Business Objectives, including:​
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Market Entry
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Reputation and Risk Management
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Project Launch
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Onshoring
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Siting and Permitting
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Business Acceleration
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Capital Connection
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Operationalization
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Growth
In today's world, integrated marketing and public affairs strategy and execution is vital to accomplish your objectives and create the environment for success with key constituencies:
Customers, regulators, elected officials, employees, communities, partners, investors, the media, and the public.
Services
Our team of experts provides integrated strategic guidance and seamless tactical execution to achieve project success and market leadership.
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Business strategy
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Go-to-market strategy
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Public Affairs
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Communication
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Public Relations
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Strategic Planning
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Market Visibility and Positioning
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Digital/Social Media
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Community Relations
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Government Relations
Industries
Founder & CEO Eric Sorenson has decades of experience helping large, mid-market, small, and startup companies navigate challenging markets and achieve market leadership. Here are some of the industries in our “sweet spot”:
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Energy Security
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Technology
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Manufacturing
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Consumer Goods and Services
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Land Use
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Natural Resources
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Aviation
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Startups
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Financial Services
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Healthcare
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Transportation
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Non Profit
Innovative Airplane Manufacturer – Developed and implemented US marketing and growth strategy for innovative, fuel-efficient airplane manufacturer. Guided company from startup to #1 market share and $1B sales in $5B category. Developed pricing strategy, product development strategy, sales strategy, customer experience process, brand, marketing strategy and marketing and selling materials.
German Energy Turbine Manufacturer – Executed US expansion
strategy and secured multiple contracts across the U.S. worth over $400 million within three years. Led strategic planning, customer acquisition, regulatory, advocacy, and reputation management.
South Korean Eyewear Manufacturer - Developed and implemented the go-to-market strategy for startup disruptive eyewear manufacturer. Advised on US market entry, marketing strategy, retail strategy, branding, and the integration of facial scanning, AI recommendation model, mobile ordering, 3-D printing, and delivery.
Mexican Real Estate Consortium – Assisted state and industry
to market Mexico real estate investment opportunities to North American consumers. Developed and implemented strategy, marketing, promotion, digital advertising, social media, and creative services.
Alaska Native Corporation - Helped $2B Alaska Native Corporation enhance reputation, credibility and influence with their key stakeholders across Alaska and the US. Led successful effort to shut down the proposed Pebble Mine. Managed strategy and implementation of marketing, advertising, creative services, business strategy for the corporation and its ten energy equipment and services subsidiaries.
Brazilian Sportswear Manufacturer and Retailer – Assisted with business turnaround, including strategic position, branding, category management, product mix, employee incentive system, store design, merchandising, and growth in the US and Brazilian markets.
Some Other Former Clients
