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Eric Sorenson

Global Connex, Inc., Founder & CEO

Eric Sorenson is a recognized expert in business and marketing strategy with over 25-years’ experience helping companies enter, navigate, and succeed in complex markets. He has founded and led multiple marketing and technology companies resulting in billions of dollars in value creation.

 

Eric recently launched Global Connex, a marketing advisory firm that helps companies with complex business challenges. He has extensive experience developing and operationalizing marketing strategies in multiple industries, including energy independence, manufacturing, technology, CPG, retail, aviation, financial services, and others.

 

Eric co-founded and led: Strategies 360, which he grew into one of the largest and most successful full-service marketing and communications firms in the U.S. with over 125 FTEs, 20 offices across North America, partners in Indonesia, year-over-year revenue and profit growth of 25%+ for 17 years, and hundreds of millions of dollars in revenues; Marketing 360, a Chicago-based marketing strategy firm specializing in pricing, product development, customer experience and brand strategy, serving clients such as Cirrus Aircraft, CVS, and Unilever; and conceptualized and operationalized G4 Analytics, a technology company that built software based on his marketing ideas, which was acquired by The Nielsen Company.

 

Earlier in his career, Eric was an Assistant Professor of Marketing at the Kellogg School of Management at Northwestern University, where

he was an early pioneer in the application of data and information technology to marketing strategy. At the Kellogg School he helped start the Center for Retail Management and served as its managing director for five years. Under his leadership, the Center became the largest and most successful university-based consulting center of its kind, sponsored by over 40 of the world’s leading corporations and retailers including Coca Cola, Kraft, Johnson & Johnson, CVS, Kroger, and Target, and developed several important marketing concepts, including database marketing, category management, and consumer loyalty.

 

Eric has been a venture partner at venture capital firms, evaluating deal flow and helping increase portfolio companies’ enterprise value. He has consulted to many of the country’s largest and most successful companies, technology disruptors and nonprofits. He has served on the boards of directors of several consumer goods companies.

 

Eric received an MBA with Distinction from the Kellogg School of Management at Northwestern University, where he was an Austin Scholar and a dual-major in marketing and management strategy. Eric holds a BA in Economics from Stanford University, and a Certificate in Artificial Intelligence Applications from the Kellogg School.

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A devoted husband and father, he is dependent on the love and support of his brilliant wife, who was born and raised in South Korea, and his joyful worldly children.

Our Story

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I recently sold the full-service marketing communications firm that I co-founded and built into one of the largest and most influential in the US, with offices in twelve Western states and DC. Over the past thirty years, I’ve advised many of the world’s leading (and most disruptive) organizations at the highest levels, founded and sold successful companies, and managed large teams and operations to achieve consistent growth and market leadership.

 

After years as a successful business owner, global marketing advisor, and marketing strategy professor, I'm excited to launch Global Connex, a firm that will integrate marketing strategy with public affairs to help companies navigate the new world order.

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I am turning my attention to the work that I love and that is most fulfilling to me: guiding companies to outsized growth in complex business and regulatory environments. I've seen firsthand the frustration of trying to navigate a complicated and intimidating market. And the joy of finding a trusted partner who can help you achieve your goals.

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Please don't hesitate to contact us, we look forward to introducing you to the Global Connex team.  -Eric

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Contact us

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1-206-229-4995

Address

U.S. Headquarters

5101 14th Ave NW

Suite 214

Seattle, WA 98107

Locations

Seattle, WA

Sacramento, CA

Los Angeles, CA

New York, NY

Washington, DC

Let's connect!

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