We help guide companies and organizations through
crucial transitions
About
There are big, defining moments in life. Times we must act boldly to capture an opportunity, accomplish an objective, disrupt the status quo, go big, or even ensure survival. At Global Connex, we thrive in those transitions. We help you operationalize your business, and emerge stronger, more successful, and more capable than ever.
We can help you:
-
Launch new products and services
-
Enter new markets
-
Achieve industry leadership
-
Reposition a brand
-
Expand globally
-
Operationalize a business
-
Communicate important ideas
-
Manage existential challenges
Services
Our team of experts works closely with you to provide integrated strategic guidance and seamless tactical execution in all the areas necessary to take big steps in new directions.
-
Brand and market entry strategy
-
Business strategy and planning
-
Marketing strategy and implementation
-
Operations
-
Sales and Distribution
-
Access to investment capital
-
Federal government relations
-
State government relations (all 50 states)
-
Public affairs
-
Reputation management
-
Corporate social responsibility
-
Legal, regulatory and compliance
Clients
We have decades of experience managing big transitions for mid-sized, small, and startup companies, particularly those who want to lead markets with sustainable, equitable, and profitable business practices. Here are some of the industries in our “sweet spot”:
-
Technology
-
Healthcare
-
Consumer products/ CPG
-
Cleantech
-
Environment
-
Energy
-
Retail
-
Manufacturing
Asian Airplane Manufacturer – Developed and implemented US launch and growth strategy for innovative, fuel-efficient airplane manufacturer. Developed pricing strategy, product development strategy, sales strategy, customer experience process, brand, marketing strategy and marketing materials in the US market. Guided company from startup to #1 market share in $5B category.
German Clean Energy Company – Executed US expansion
strategy and secured multiple contracts across the U.S. worth over $400 million within 2 years. Led strategic planning, regulatory, advocacy, and reputation management.
Danish Ad-Tech SAAS Company – Developed strategic plan to operationalize innovative software business in the US market, including brand position, marketing, products and services, and sales strategies.
Mexico Real Estate Consortium – Assisted state and industry
to market Mexico real estate investment opportunities to US and Canadian consumers. Developed and implemented strategy, marketing, promotion, digital advertising, social media, and creative services.
Scottish CPG Company – Assisted with US growth strategy
and tactics, including channel strategy, product assortment, promotion, pricing, and distribution.
Brazilian Sportswear Manufacturer and Retailer – Assisted with business turnaround, including strategic position, branding, category management, product mix, employee incentive system, store design, merchandising, and growth in the US and Brazilian markets.
Approach
We provide our clients with highly-personalized service. Because that’s the way we like to work. It also ensures that our clients achieve their objectives as quickly, efficiently, and successfully as possible. Once you’re rolling, if you need additional services to continue to grow, we can be your partner every step of the way.
1
Develop Brand and Market Entry Strategy
-
Understand the market, including your consumers, customers, competitors, industry, technology, environment, and trends
-
Audit your capabilities and assets
-
Identify the opportunities for growth
-
Recommend the market entry strategy(ies)
2
Operationalize the Business
-
Produce a detailed strategic and tactical plan for success
-
Build out infrastructure for competitive advantage
-
Assemble and structure the optimal talent and teams
-
Develop and test marketing concepts and messaging
-
Execute detailed steps to optimize long term sales and profits the U. S. market
3
Expand
-
Work as a seamless, integrated team to implement the strategic and tactical plans to achieve your objectives
-
Constantly measure and adjust to grow sales, profits, and market share
-
Work closely and diligently to create, and capitalize on, all opportunities
4
Lead
-
Focus on innovative strategies, flawless execution, and stakeholder management to achieve and sustain market leadership
Our Story
I founded Global Connex because I’m passionate about helping organizations achieve great things. I’ve advised many of the world’s leading (and most disruptive) organizations at the highest levels, founded and sold successful companies, and managed large teams and operations to achieve high growth and market leadership.
What I’m most passionate about, and therefore best at doing, is helping companies with vitally important transitions. So I’ve assembled a team of the best and brightest to help organizations do just that. I enjoy working with smart people, and innovative companies, to achieve important things. Not just high-dollar-value endeavors, but initiatives that will improve lives and markets in sustainable and innovative ways.
If this resonates with you, I look forward to introducing you to the Global Connex team. -Eric
Contact us
o
Address
1-206-229-4995
U.S. Headquarters
5101 14th Ave NW
Suite 214
Seattle, WA 98107