We Help Organizations
enter the US market
We are experts at navigating the complex process of entering and succeeding in the U.S.
market. Global Connex is a boutique firm with the infrastructure and expertise to partner with
you every step of the way, from planning and analysis to established industry leader.
We help you:
Fully operationalize your business in the U.S
Grow sales, profits, and market share
Build your brand equity and business value
We provide our clients with a highly personalized level of service. Because that’s
the way we like to work. It also ensures that our clients get set up as quickly, efficiently, and successfully as possible in the US market. Once you’re established, if you need additional services to continue to grow, we can help you with that too.
Conduct a comprehensive business and market analysis (Assessment)
Identify the expected opportunities and costs (ROI)
Make a go/ no-go decision about entering the US market (Decision)
Produce a detailed strategic and tactical plan for success (Market Entry Strategy)
Assemble the optimal team from our Global Connex infrastructure
Execute detailed steps to successfully enter the U. S. market to optimize long term sales and profits
Work as a seamless team to help implement the strategic and tactical plan to achieve your objectives
Constantly measure and adjust to grow sales, profits, and market share
Work closely and diligently to create, and capitalize on, all opportunities
Focus on innovative strategies, flawless execution, and stakeholder management to achieve and sustain market leadership
I founded Global Connex because I kept hearing from business leaders
around the world that very few resources exist (private or public) to help companies enter the U.S. market. Some companies end up turning to U.S. law firms to assist them, but law firms lack most of the necessary strategic and business capabilities to be successful. Others attempt to assemble a patchwork of disparate resources, or hire a big generalist consulting firm, which can’t deliver the holistic support, agile collaboration, and deep trust required to succeed in the complex US market.
I realized that my network, expertise, and professional interests were perfectly aligned to meet this important need. So, in 2021 I sold my U.S.-based strategic communications business, which had 180 full time professionals in more than 20 offices in 15 states, to focus on building an agile, full-support team to help international organizations enter the US market, and thrive.
I look forward to introducing you to the Global Connex team. -Eric
2309 N 62nd St
Seattle, WA 98103
Our team of infrastructure experts works closely with you to provide seamless
strategic guidance and tactical execution in all the areas necessary for success
and growth in the US market.
Business strategy and planning
Marketing strategy and implementation
Legal, regulatory and compliance
Federal government relations
State government relations (all 50 states)
Advertising, digital, and social media
Corporate social responsibility
We generate value for Fortune 500, mid, small, and startup companies across industries. Here are some of the industries in our “sweet spot”:
Consumer products/ CPG
Saudi Arabian Aviation Manufacturer – Developed and implemented US launch and growth strategy. Developed pricing strategy, product development strategy, sales strategy, customer experience process, brand, marketing strategy and marketing materials in the US market. Guided company to achieve #1 market share in $5B category.
German Clean Energy Company – Executed US expansion
strategy and secured multiple contracts worth over $400 million within 2 years. Led strategic planning, regulatory, advocacy, and reputation management.
Danish Ad-Tech SAAS Company – Developed strategic plan to operationalize the business in the US market, including brand position, marketing, products and services, and sales strategies.
Mexico Real Estate Consortium – Assisted state and industry
to market Mexico real estate to US and Canadian consumers. Developed and implemented strategy, marketing, promotion,
digital advertising, social media, and creative services.
Scottish CPG Company – Assisted with US growth strategy
and tactics, including channel strategy, product assortment, promotion, pricing, and distribution.
Brazilian Sportswear Manufacturer and Retailer – Assisted with business turnaround, including strategic position, branding, category management, product mix, employee incentive system, store design, merchandising, and growth in the US and Brazilian markets.